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Andrea D'Anca Reimagines the Luxury Spa at Hotel Eden Rome – Dorchester Collection

hotel eden rome entrance
The iconic Hotel Eden entrance, a symbol of luxury hospitality in Rome.



A Sanctuary of Italian Elegance at Hotel Eden, Dorchester Collection


Rome, April 2025 — Completed in August 2024 and unveiled just before the Milan Design Week, the newly transformed spa at Hotel Eden—a flagship of the Dorchester Collection and winner of the Best Hotel in Rome 2024 by Condé Nast Traveler—marks a new chapter in quiet luxury.


Conceived and executed by Andrea D’Anca and his team at AD’ Design Studio, the project blends classical Roman heritage with contemporary Italian design intelligence, creating a multisensory space where craftsmanship, comfort, and emotional resonance coexist in one of the world’s most prestigious hotels—also recently featured in Emily in Paris for its timeless appeal.


Spa corridor with gold-edged doors and indirect lighting guiding to the reception area
An understated arrival sequence—a prelude to silent luxury. Photo by Moreno Maggi.



Italian Design Heritage Meets Innovation at Hotel Eden Spa


The reception alone sets the tone: a sculptural Carrara marble desk with vertical fluting anchors the space, evoking imperial grandeur without excess. Behind it, a backlit onyx panel, created in collaboration with Pedretti Home, glows like a modern altarpiece—subtle, dramatic, and unmistakably Italian.


Fluted Carrara marble reception desk with backlit onyx wall behind
Carrara marble and onyx, reinterpreted as timeless elements of Roman-inspired hospitality. Photo by Moreno Maggi.

Fluted Carrara marble reception desk with backlit onyx wall behind
A discreet entrance sets the tone for what lies within—refined silence, elevated detail. Photo by Moreno Maggi.

Custom shelving in extra-clear glass, integrated lighting, and mirrored walls extend the space visually while maintaining serenity. Every surface, line, and detail is measured—not to impress, but to align.


Luxury spa lounge with curved sofas and softly lit display walls
Composed like a still life, the lounge balances tradition with architectural freshness. Photo by Moreno Maggi.

Giorgetti and Gallotti & Radice's pieces were chosen not just for style but also for sensorial balance. Andrea personally designed bespoke rugs to soften and ground the geometry, adding a layer of tactile warmth.




Advanced Wellness Design: The Multisensory Spa Experience


The treatment rooms reflect a deeper philosophy: that wellness is not about indulgence, but about restoring balance. Inspired by the celestial interiors of Rolls-Royce, each room features a starlit ceiling, creating the sensation of floating in stillness.


Rolls-Royce inspired starlit ceiling and Gharieni multisensory wellness beds at Hotel Eden Spa
Starlit ceilings and sensory technology create a stillness that transcends time. Photo by Moreno Maggi.

At the core lies the Gharieni RLX Aurasens chair—a state-of-the-art system integrating sound, vibration, and light to guide guests into deep states of relaxation. Materials include sound-absorbing curtains, blue light-reducing finishes, and sensory lighting to promote physiological calm.


Wellness room featuring chair in soft ambient lighting
Every element supports calm—function and feeling as one. Photo by Moreno Maggi.

“Luxury should feel like an exhale,” says Andrea. “We design for silence, not spectacle. Our goal is for each guest to enter the room and feel something shift, instantly.”


Custom makeup vanity with round mirror and ambient lighting
Functional beauty—every surface and reflection intentional. Photo by Moreno Maggi.



Designing for UHNWI: The Andrea D'Anca Approach


This project exemplifies the essence of AD’ Design Studio’s approach: deeply personal, discreet, and immersive. Andrea and his team don’t just design for clients—they live alongside them, study how they inhabit space, and translate those rhythms into tangible environments.


“Our clients are not seeking decoration,” Andrea explains. “They’re looking for certainty. For control. For spaces that think like they do, and understand them without speaking.”

The result is a turnkey experience for UHNWIs and luxury developers worldwide—from concept to procurement, logistics to final staging. AD’ Design Studio directly sources from Italy’s top artisans, eliminating intermediaries and delivering rare pieces at unmatched value—with zero friction.


Reception at night with ambient lighting and floral detail
Every shelf, every glow, engineered to disappear and yet transform the atmosphere. Photo by Moreno Maggi.



The Art of Invisible Luxury: Hotel Eden Spa Case Study


What makes this spa different is not what it shows, but what it hides. Systems are invisible. Lighting is integrated. Luxury is structural, not ornamental. The entire space operates with the precision of a Swiss movement and the softness of linen.


Spa corridor with gold-edged doors and indirect lighting guiding to the reception area
A discreet entry sequence designed to induce calm before arrival. Photo by Moreno Maggi.


According to Daiana Cantore, Spa Manager at Hotel Eden:

“Andrea’s transformation exceeded every expectation. Our guests immediately feel the difference—it’s not just a design, it’s an experience. Every line, every light, every sound is perfectly in tune.”


Unveiling for Milan Design Week 2025


Although completed in August 2024, the project was intentionally kept under wraps—until now. Its debut just before the Milan Design Week 2025 was carefully chosen to coincide with a moment of global attention in the design world, offering a glimpse into one of AD’ Design Studio’s most refined achievements to date.


Italian marble staircase with integrated lighting and mirrored walls at Hotel Eden Spa
Grand marble staircase with silent lighting and mirrored symmetry—designed as an architectural threshold. Photo by Moreno Maggi.



A Quiet Signal to the Luxury Market


The Eden Spa is a signal for those operating in the upper echelons of luxury—whether in private living, iconic hospitality, or editorial curation—a rare intersection of restraint, refinement, and relevance.

It doesn’t shout. It doesn’t chase. It simply exists—precisely as it should.




About AD' Design Studio: Luxury Italian Design & Procurement


Founded by Andrea D’Anca, AD’ Design Studio is a luxury design and procurement consultancy for UHNWIs and hospitality visionaries. Based in Italy and operating globally, the studio blends authentic Italian heritage with advanced functionality and total personalization.


The team includes specialists in design, sourcing, and project management—among them for this project: Amedeo Zenucchi, Fausta Sala, Marta Sirtori, Marco Fattorini, Lorena D’Anca, and architect Ignazio Lo Manto, awarded by The Plan and the Architectural MasterPrize.


The project's execution was expertly managed by General Contractor Zenucchi Design Code.


From villas to resorts, boardrooms to spas, AD’ Design Studio crafts environments where every element has intention, and every decision serves the client’s identity.


All images © Moreno Maggi, 2024 - Courtesy of AD’ Design Studio


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AD’ Design Studio

Phone / WhatsApp: +39 327 847 9175

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About the Author:

Andrea D’Anca is an Italian architect, interior designer, and founder of AD’ Design Studio. With double degrees in architecture and engineering, Andrea brings a unique blend of technical precision and creative vision to his work. For over a decade, he has designed bespoke penthouses, villas, offices, headquarters, hotels, and restaurants for UHNWIs worldwide. Andrea’s deep understanding of their lifestyle needs and aspirations allows him to craft spaces that anticipate their desires, delivering an effortless luxury lifestyle. His collaborations with global icons like The Dorchester Collection reflect his ability to translate sophisticated elegance into designs that are timeless, functional, and deeply personal.

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